MARKETING & GROWTH

    Google Ads Management

    Google Ads management that captures demand the moment people search. BDGS Digital runs Search and Performance Max campaigns and connects leads to your CRM so they convert.

    THE PROBLEM

    What this looks like today.

    Most businesses recognize the symptoms before the root cause. Here's what google ads is usually solving for.

    You're spending on Google Ads without clear return.

    Search terms and keywords aren't tightly managed.

    Leads from ads aren't reaching your sales process.

    Conversion tracking is incomplete or unreliable.

    WHAT IT IS

    Google Ads, defined.

    Google Ads management is the strategy, build, and optimization of Search and Performance Max campaigns targeting high-intent demand.

    BDGS Digital connects ad leads to CRM and follow-up, so the spend translates into pipeline, not just clicks.

    WHO IT'S FOR

    Is this the right fit?

    • Businesses with high-intent search demand in their market.
    • Teams whose Google Ads spend isn't tied to outcomes.
    • Companies that want leads routed and followed up automatically.

    BENEFITS

    What you get.

    High-intent reach

    Reach people actively searching for what you offer.

    Tight keyword control

    Search terms managed to avoid wasted spend.

    CRM-connected

    Leads routed and followed up, not lost.

    Accurate tracking

    Conversion data you can trust to scale spend.

    CAPABILITIES

    What's included.

    A practical look at the work involved in google ads.

    Search-intent keyword mapping
    Negative-keyword management
    Landing-page alignment with ad copy
    Conversion tracking and attribution setup
    Offline conversion import where applicable
    CRM and lead routing integration
    Lead-quality reporting
    Search versus Performance Max decision criteria

    HOW WE APPROACH IT

    Our Google Ads approach.

    01

    Research

    Identify high-intent keywords and audience targeting.

    02

    Build

    Create campaigns, ad copy, landing pages, and tracking.

    03

    Connect

    Route leads into CRM with automated follow-up.

    04

    Optimize

    Refine keywords, bids, and creative against results.

    Broader engagement process

    01

    Discover

    02

    Architect

    03

    Build

    04

    Automate

    05

    Optimize

    06

    Scale

    RELATED SERVICES

    Build the full system.

    Google Ads works best connected to these services.

    FAQS

    Common questions about Google Ads.

    Search or Performance Max?

    We typically use both. Search captures explicit intent; Performance Max expands reach. We structure campaigns to use each appropriately based on your goals and the strength of your creative and tracking.

    Can you fix our conversion tracking?

    Yes. Reliable conversion tracking and CRM connection are usually the first things we address.

    Do you connect Google Ads leads to our CRM?

    Yes. Connecting ad leads to CRM and follow-up is central to how we run Google Ads.

    More questions? See all FAQs or contact us.

    LET'S TALK

    Ready to improve your google ads?

    Book a strategy call and we'll map how this fits into your connected growth system. See the full picture in our digital marketing and automation services guide.